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Advertising Agency in Bangalore
Marketing Agency In Bangalore
media agencies in bangalore

Generating leads for a modern performance car by a traditional brand like TATA Motors

Problem Statement
Launched 2 years ago, there was no organic talk about the product that was 1L
costlier than the non-performance model. This duration was also bad for the auto industry.


While all brands speak of the USPs like fast speed, we tapped on the emotion of people who
seek the thrill of speed & created a challenge out of this. We told users that
“All you need are 10 seconds to test drive this car “(the car does 0-100km in 9.94s),
as compared to others (which go on for 10 mins at least)


  • We were able to drive more bookings in 90 days, than in the previous 9 months
    combined before Clevertize took over.