#10SecondTestDrive

Objective
Generating leads for a modern performance car by a traditional brand like TATA Motors

Problem Statement
Launched 2 years ago, there was no organic talk about the product that was 1L
costlier than the non-performance model. This duration was also bad for the auto industry.

Idea
#10SecondTestDrive

While all brands speak of the USPs like fast speed, we tapped on the emotion of people who
seek the thrill of speed & created a challenge out of this. We told users that
“All you need are 10 seconds to test drive this car “(the car does 0-100km in 9.94s),
as compared to others (which go on for 10 mins at least)

Results

• We were able to drive more bookings in 90 days, than in the previous 9 months
  combined before Clevertize took over.