#JattSetGo

Objective
Improve sales in the worst performing month of the year with something new

Problem Statement
MNo money to eat out since consumers have blown it all up on Diwali celebrations and parties

Idea
#JattSetGo

We created a character called Makkhan Singh and then brought him to life with real life food blogger Mr. Tikku
Makkhan Singh, danced, sang and buttered people into getting his way out!

Results

• Bookings increase by 9X
• Revenue from Direct Marketing campaign increased by 8X