#ExportKaExpert
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Objective
To establish eBay as a better choice as compared to sellers on a large competitor platform.
Problem Statement
More advertising spends and higher SOV from the competition
Idea
#ExportKaExpert
A Primary Research Lead Campaign where we spoke to business leads of eBay,
current customers of a large competitor
The idea was to pitch ebay as an alternative to this competitor
which only succeeded when the seller succeeded.
We also introduced eBay Global Xpansion Program which was a resultant
of our learnings which lead to a set up of a new offering for larger clients to enhance the appeal for larger clients.
Results
- 100 new clients in the first 2 months who until then sold only on competitor platform
- Higher AOV from GXP sellers increasing the revenue for eBay
