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social media marketing company
branding agency in bangalore
creative agencies in Bangalore

Repositioning Europe’s most premium lifestyle club valued at 1.3billion pounds, in India

Problem Statement
Weak initial positioning of brand in India with a perception that it is just another gym due to “Talwalkars”
in the name + expensive membership starting at INR 1L per year


The approach was to stop the comparison between number of amenities between clubs and focus
on the experience provided by a global luxury brand.

Interactive newsfeed smartapps, dynamic landing pages and creatives across mainline
and digital helped establish the pillars of David Lloyd Clubs - Leisure, Family, Fitness, Business & Racquets


  • We were able to get 300+ memberships with 7 lifetime memberships as well,
    even before the gates to the club opened.