#LoveIsMusic

Objective
To Sell more products this Valentine's Day

Problem Statement
Too many brands in the market talking about love, couples, discounts & more

Idea
We asked ourselves one simple question,

For Soundcore, what is love? And the answer we got was..

#LoveIsMusic

We talked to followers of competitors, topeople who enjoy and love music and let the brand speak.

No products shown, no discounts

Results:

• RoAS of 15.8