Clevertize is seeking a seasoned executive level Creative Director to lead the brand, content, and innovations & social media marketing teams.

Are you ready to lead and inspire art directors, copywriters and motion graphic designers with the ability to work across channels and new media with big thinking and a passion for your craft? Can you lead and inspire a creative team on big ideas and strategic brand development, advertising creative, and e-commerce retail experiences? Can you develop a vision, quickly bring concepts to life as prototypes, then iterate and refine them as you gather and factor in customer and business requirements? Can you pitch ideas, promote collaboration, and work within the ambiguity of a startup environment? Are you skilled at identifying problems and setting your team toward solving them? If you've grown up in advertising or brand creative and looking to try something new in one of India's fastest growing brands, this is your opportunity.

The ideal candidate will have a deep portfolio that demonstrates creative excellence in bringing major brands and products to life. This role is for a highly capable creative leader who can direct internal and external creative resources, and has the composure and communication skills to effectively present to senior executives. The position is based in Bangalore.

Key Responsibilities

• Develop, inspire and build the team to deliver creative breakthrough campaigns, content, and user experiences.
• Establish and foster a culture that enables world-class creative development.
• Effectively develop cross functional relationships with product, consumer research and marketing teams to develop ad strategy and consumer insights that drive compelling creative executions.
• Lead creative development for key initiatives across various channels.
• Deep understanding of digital, new & social media.
• Lead creative development of innovative advertising, from concept to delivery.
• Develop ideas that will deploy across client base.
• Quickly develop concept mockups to visualize new ideas in context.
• Present creative concepts effectively to senior executives.

Basic Qualifications

• An online portfolio of your work is required. Please add your online portfolio link at the top of your resume when you apply.
• Experience with a world-class advertising agency
• 8 - 10 years of relevant professional experience driving compelling print creative strategy and execution
• Bachelor's degree or equivalent professional experience.
• Demonstrated creative management experience of medium sized creative teams.

Preferred Qualifications 

• Unwavering dedication to craft from idea to execution.
• Have strong bias for action in a fast-paced, metric driven environment.
• Curiosity to dig several layers deep into success metrics, have an innate desire to understand key drivers.
• Proven track record of taking ownership and driving results on creative projects, and history of establishing effective creative development processes.
• Demonstrated business acumen, including experience of budgeting and resourcing.
• Self-motivated team player, with refined and assertive leadership skills.
• The ability to influence others to set and achieve goals and deadlines.
• Relentless desire for innovation, balanced with business and user interaction priorities.
• Demonstrated experience managing creative processes through external ad agencies, internal teams and freelancers.
• Exceptional communication, collaboration and presentation skills.

Key Responsibilities

• Develop and implement strategic plan to grow brands on social media.
• Manage the day-to-day execution of social media messaging.
• Develop strategies for different industry segments like Fashion, Real Estate, Restaurant, IT, iPhone/Android applications and much more.
• Candidates must also display an aptitude for the entire marketing ecosystem (e.g., brand planning, media planning, creative, etc.).
• Develop creative, innovative and relevant campaigns to achieve business objectives and create ideas on social media viral marketing.
• Manage a team of Managers & ORM Executives & co-ordinate with various teams.
• Lead pitches for new businesses.

Qualification

• Graduate or Postgraduate degree in a field relevant to this role, with a minimum of 4 years of Social Media experience.
• A proven track record in social media strategy and management.
• Understanding of SEO and SEM.
• Strong understanding of the trends shaping consumer behavior today and, in the future
• Strong organizational, interpersonal, and project management skills
• Deliver regular dashboards.
• Experience with Social Media tools

Key Responsibilities

• Craft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives
• Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement
• Set strategic roadmaps/objectives for digital projects, report on ROI for effective implementation of strategies
• Model & track KPIs to measure campaign/digital project performance as necessary
• Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand
• Proactively collaborate with all teams (viz. SEO/Tech/Media/ORM/ Research/eCommerce, others) in order to provide authentic and helpful responses for campaign & brand requirements
• Ensure that all deliverable's exceed set expectations
• Commercial reporting, accounting and finance/forecasting responsibility for owned accounts such as billing and collections
• Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations
• Oversee & participate in the on-ground events & workshops as deemed necessary
• Proactively initiate, publish PR activities and case studies on quarterly basis
• Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies.
• Identify new opportunities to promote and assist in brand business growth
• Establish a robust relationship with the client(s), collect briefs, consult them thereby ensure effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally
• Lead, drive, challenge & participate at all stage of the strategizing, planning, creative and delivery process
• Define timelines and milestone requirements and manage sign offs with the clients
• Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress/status reports
• Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently service & cultivate existing relationship
• Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, build up knowledge-sharing across all disciplines
• Provide the immediate team with all necessary training & tools to improve their core expertise and aid in continued career growth
• Effectively manage and overcome scathing challenges

Qualification

• Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
• Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors
• 2 to 4 years of work experience with a brand, digital/social/advertising/creative/media agency

Technical Skill Requisites

• Comprehensive knowledge of Social & Digital Media, Online Marketing, Publishing platforms and abreast with latest industry trends, model, communication concepts, practices, tools, etc.
• Dynamic written communication, presentation and oration skills; strong hold on language
• Should have a constant and relevant presence in the social spaces
• Innate balanced analytical and strategic thinking ability
• A business and brand thinker, understanding the relationship between media and business outcomes
• Strong understanding of the changing role of digital media in brand development
• Highly organized to be able to handle multiple deadline driven projects and workflows
• Able to train, manage and guide a team of highly skilled individuals
• Ability to effectively communicate company brand values via social media

Key objective of the role

 The key objective of the role is to work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.

Key responsibilities 

• Developing ideas and pinpointing business problems
• Understanding the needs and wants of the clients and consumers through market research.
• Driving the strategic direction of each campaign and ensuring the fit of the creative work with the brand strategically.
• Running qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers attitudes, behaviors and perceptions
• Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client’s product and market share.
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.
• Develop innovative ways to reach consumers.
• Analyzing and interpreting a variety of information
• Commissioning external qualitative and quantitative research
• Keeping up-to-date with cultural/social trends and customers views and attitudes.
• Undertaking qualitative research activities.
• Making presentations to clients and agency staff.
• Evaluating campaign effectiveness.
• Analyzing sales data.

Qualifications

• Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent.
• Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors.
• 3 to 6 years of work experience with a digital/social/advertising/creative/media agency.

Behavioural skill requisite:

• Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others.
• An enthusiast and fanatic of new-age digital advertising.
• Expresses clearly and an active listener to constructive feedback and instructions.
• Must be able to perform and be collaborative under pressure situations and tight deadlines.
• Must be adept to working in a dynamic team structure.
• Willingness to undertake a variety of work not limited to the role/job specifications with an ongoing commitment to achieving high quality results.

Technical skill requisite:

• Comprehensive knowledge of Social & Digital Media, Online Marketing, Publishing platforms. and abreast with latest industry trends, model, communication concepts, practices, tools, etc.
• Dynamic written communication, presentation and oration skills; strong hold on language.
• Should have a constant and relevant presence in the social spaces.
• Innate balanced analytical and strategic thinking ability.
• A business and brand thinker, understanding the relationship between media and business outcomes.
• Strong understanding of the changing role of digital media in brand development.
• Highly organized to be able to handle multiple, deadline driven projects and workflows.
• Able to train, manage and guide a team of highly skilled individuals.
• Ability to effectively communicate company brand values via social media.

Key Responsibilities

• Should have been trained under a senior copywriter previously
• Previously been part of entire ideation of a campaign from beginning till end
• Develop creative ideas and concepts based on the brief from the client/Account Managers
• Should be able to work with a team of copywriters and designers to get the best outcome
• Should be able to conceptualize client’s ideas and translate it successfully to words
• Work with the team for ad campaigns, Social Media campaigns and pitches
• Keep up to date with popular culture and trends
• Should be able to work under pressure and tight deadline

Qualification

• 4 - 6 years of relevant experience
• Highly Imaginative and creative
• Excellent written and interpersonal skills
• Excellent interpersonal and communication skills
• Incorporate feedback and take/give direction well

The key objective of the role is to be able to visualize and direct the art for creatives on digital media across key clients. Thereby, thrive to give best in class output for oneself as well as for the team.

Key responsibilities

• Visualize designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design.
• Determine size and arrangement of illustrative material and copy, and select style and size of type.
• Extensive use of Illustrator, Corel draw & Photoshop to create and generate new images.
• Review final layouts and suggest improvements as needed.
• Confer with the client servicing team to discuss and determine layout design.
• Visualize and develop graphics and layouts for product illustrations, company logos, and internet websites.
• Study illustrations and photographs to plan presentation of materials, products, or services.
• Understand each and every brand key and accordingly think design.
• Responsibility for a team to do hands on designing within social networking sites such as Facebook, Twitter, etc.
• Get the team to deliver real time designs relevant to social media spaces which dynamically engages the audience.
• Be enthusiastic but be responsible.
• Developing banners, animated ads and commercials for display on Facebook, Twitter via internet marketing.

Qualifications

• Candidates must possess at least a Professional Certificate, Diploma, Advanced/Higher/Graduate.
• Diploma, Bachelors Degree, Post Graduate Diploma or Professional Degree in Art & Design Courses. Target industries & experience
• Digital Agencies, Media Agencies (social & digital media), Advertising Agency, Creative Agencies. Digital Media, Online Media and Social Networking Industry.
• Minimum 5 years of experience in designing. Being a part of a digital agency is a plus.

Behavioural: 

• Good spoken and written communication skills.
• Positive thinking and results oriented.
• Ability to work with minimum supervision.
• Ability to work under pressure and meet deadlines.
• Ability to multitask and prioritize responsibilities.
• Strong attention to details.

Technical:

• The candidate should be able to work on Photoshop, Corel Draw, flash, gif and should know how to create a web page that looks beautiful.
• Experience in image editing, designing of website layouts, banners, posters, Landing pages, email/banner creative.
• The ideal person must be energetic, creative, an excellent designer and internet-savvy.

Key Responsibilities

• Comprehend client briefs, take design decisions and manage resources for effective execution of projects based on requirements
• Ability to understand how a brand works and provide creative value additions to client deliverable.
• Be a team player, and work alongside copywriters, designers and account managers.
• Always be creative and motivator to your creative team, mend and train them well to get best out of them.
• Approach each project with a new enthusiasm and fresh approach, give the best to the clients.
• Working systematically and in an organized method on your projects helping to meet with team expectations.
• Assist in selecting audio, video, colours, animation, etc. for a graphic design
• Research and analyse best design techniques and solutions
• Be updated with all the new tools available and make use of them to get the desired outcome

Qualification

• 4+ yrs. of relevant experience preferably from an Agency background
• Hands-on experience in understanding clients brief and delivering on time
• Ability to work under pressure, and be constantly on the run, juggling multiple projects at once
• Must possess a keen eye for visual details and accuracy.
• Having experience in digital, graphic. Experience in web design is a plus.

Key Responsibilities

• Analyse &Translate client requirements to tangible user interface solutions that integrate the latest standards in interaction design and visual design trends
• Determine the interface style and layout, and design the key interface text.
• Collaborate with team in the design process
• Test the feasibility of the product
• According to the user feedback optimize the design so that the product meets the needs of users

Qualification

• 2-4 yrs of relevant experience
• Core knowledge in related softwares and updates in the field
• Good experience in prototyping Wire-framing and UI prototyping
• Should be self-driven, proactive and possess good communication skills to articulate the design process and design decisions
• Basic knowledge of coding is a must

Are you a problem solver.. or a solution creator?