#LocalToGlobal

Objective
Create a high impact buzz about eBay among Indian sellers in a small budget.

Problem Statement
eBay, after 2 years of marketing silence, was returning to India with a focus on export (Cross Border Trade).
Low budgets to test the response from Indian Sellers + entry of COVID.

Idea
#LocalToGlobal
While PM Modi was talking about #VocalForLocal, we rode that trending wave and elevated it to ask India to sell local products globally.

Results

• With a budget of 2.28L & under 20 days, we reached 1.36million sellers,
  engaged with 654k, drove 8000 to our website, generated 807 leads & onboarded 81 of them!