by ………. did you know who is the king of today’s digital kingdom? ……” A Story”
Okay, now the question is – are you giving the most priority to your king or just filling it? We, at Clevertize, help brands to figure out various ways to make the King powerful.
“We were risk takers”- is what you can hear most big brands say, as they made the classic mistake of jumping without looking. In other words, these brands and people used to create marvellous stories with no knowledge of the actual impact of the market and without measuring the result. So, sometimes they would have hit the bullseye, but at the expense of a huge chunk of money. And that is what summed up the risk taking activity for them.
But, are we not risk takers too?
Yes, we are! But the problem is that, now we are advanced. Now, before launching a campaign we measure almost 70% of the result and then take the risk of about 30%.
Does a 70:30 ratio sound too high???… Yes, but this is exactly the reason why Clevertize will be counted in top 10 digital agencies in India soon!
A major reason behind this is the driving fact that we use media planning with accurate data and visualize campaigns to tell a complete story. A story that has a start and an end line. Does it still seem confusing to you? No problem, just read on to know more about the best way to tell your story through the media plan.
1/6: Define success: The first thing you need to show is how successful is your plan and what is the ROI you will get from the campaign.
Design & define the purpose of every campaign and all that is to be accomplished with specific goals. You may need to create multiple storytelling campaigns per month to hit your goal, or perhaps just one or two per quarter, depending on your resources.
2/6: Know & Find your audience: We need to understand that your brand target audience is not everyone on this planet. So, audience analysis/profiling is important. Clevertize uses many paid tools to analyse the right audience and their behaviour on a day to day basis and we also use advanced technology to analyse the right & relevant audience.
Also, you have to understand that your relevant audience is not everywhere, so you have to play very smartly when choosing the right platform with the right time to target them.
3/6: Show the number like a Writer: Once you get the data of the audience universe and the reach of the platform with regards to the target audience, you have to make the media plan while showing proper numbers with platform wise reach that will help you move closer to the desired result. Which means that each column in the media plan needs to be supported with the logic for using that particular platform and ways on how you get the number.
4/6: Create your visuals: Each and every campaign which you present has to have a visual format in the form of photo, screenshot, video, audio, etc. It will help in creating impact on the client while you present your plan.
5/6: Execution plan: After presenting the idea and story at the same time in the plan, there should be an execution plan for the campaign that showcases the structure. It should show how you are going to execute this? What other things would you need to run this campaign successfully? What are the other ways to achieve this plan and the reporting format, etc.
6/6: Plan your next campaign: Last but not the least, try to plan your next story. They way many movies end with a snippet to create a bit of suspense…and then the next part comes up. Similarly, your plan has to have the same flow. You have to create suspense when you are presenting the plan in order to make it more interesting.
At Clevertize, we have developed many successful campaigns in different industries while creating a storytelling media plan and executing it to perfection.
So, are you excited? Are you warmed up to the idea of creating a storytelling media plan that is backed by accurate data?
Well, we surely can help you out with the right plan! Just Enquiry Now and our concerned person will knock on your door shortly.
Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.
Clevertize is an Award Winning Agency, known to marry marketing with technology.
Some of the services that Clevertize provides are:
Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI/UX & Website design, PWA, Video creation, Media planning & buying, Chatbot & more.
If Return on Investment is critical for you, talk to Clevertize!
How To Attract Users To My Fantasy Sports Platform?
Even if you search everywhere, you’ll find dream sports fans in every nook and cranny. Fantasy sports have actually become a rapidly growing sector, fuelled by their intrinsic flexibility and the potential for financial benefits. The industry’s broadening user base is a testimony to its appeal, but it also indicates that each year sees a rise in the number of dream sports apps competing for attention. This growing competition makes it progressively challenging to successfully market your Sports Fantasy app.
To succeed in this congested market, it is crucial to separate your platform through unique features and ingenious offerings. Tailor your marketing techniques to reach and engage with your target market, leveraging data-driven insights to understand their choices and behaviors. Buy developing a remarkable user experience that keeps users engaged and devoted, and consider tactical partnerships with influencers or sports characters to enhance your platform’s exposure. By focussing on these essential locations, you can successfully navigate the competitive landscape and bring in users to your fantasy sports app.
What are the techniques that draw in users to fantasy sports platforms?
While the marketplace is overflowing with enthusiastic fantasy sports fans, it’s likewise saturated with various fantasy sports platforms. This competition makes it challenging for new entrants to distinguish themselves and develop a specific niche. To increase above the crowd and end up being the top choice for dream sports lovers, it requires innovative techniques and a thoughtful approach.
Despite the marketplace’s competitive landscape, we provide a few of the most reliable and reputable strategies to help you bring in a significant user base to your fantasy sports platform. By executing these techniques, you can set your platform apart and attract a large and engaged audience.
Flawless UI/UX
The user interface (UI) and user experience (UX) are vital for engaging users from their first interaction with your platform. Research shows that 88% of online customers are less most likely to go back to a website after a disappointment, and 94% of first impressions are design-related. Concentrate on creating a clean, intuitive layout with simple navigation, responsive style, and very little filling times. Regularly update the style based upon user feedback and usability testing to preserve a top quality experience.
Social Network Integration
While thinking about Fantasy Sports Platform Development, you require to include social media integration. Social network can significantly enhance user acquisition and engagement. Integrate social sharing buttons and motivate users to share their accomplishments or take part in obstacles on their profiles. According to a report by eMarketer, 79% of internet users use social media, making it an effective channel for reaching prospective users. Utilize targeted advertisements and influencer collaborations to broaden your reach. Engaging with users through social networks platforms can increase brand awareness and drive traffic to your app.
Offer Amazing Features
Differentiating your platform with unique functions can attract users looking for more than just basic performance. Implement functions like real-time video game updates, in-depth data, customized suggestions, and interactive tools that enhance the dream sports experience. For instance, incorporating maker knowing algorithms for gamer performance forecasts or using special betting markets can set your platform apart. Highlight these functions in your marketing products to draw users looking for a detailed and appealing experience.
Secure Payment System
Security is critical in keeping user trust, especially in financial deals. Ensure your platform utilizes encryption technologies such as SSL/TLS to safeguard user information and monetary details. Compliance with guidelines like GDPR (General Data Protection Regulation) and PCI-DSS (Payment Card Industry Data Security Standard) can improve trustworthiness. Clear communication about security measures and providing several, safe payment options (credit/debit cards, e-wallets, etc) can reassure users about the security of their transactions.
Cost consideration: The cost of the Fantasy Sports App can range from $30,000 to $50,000; out of the overall amount, the share of security combination is $5,000 to $20,000, including expenses for protected payment entrances and compliance measures.
Build Trust
Establishing trust is crucial for user retention and development. Highlight favorable user testimonials, success stories, and recommendations from market specialists to develop reliability. Transparency about your platform’s policies, such as personal privacy terms and customer assistance availability, can cultivate trust. A Nielsen report suggests that 92% of customers trust suggestions from friends and household more than any type of marketing, so leveraging user testimonials and recommendations can be especially efficient.
Engage with Gamification
Gamification can substantially enhance user engagement by presenting aspects of competitors and benefit. Features such as achievements, leaderboards, and badges can motivate users to get involved more actively. According to a research study by Gartner, 70% of Forbes Global 2000 companies will use gamification by 2024 to improve employee engagement and performance. Applying these concepts to your dream sports platform can develop a more immersive and compelling experience.
Targeted Promotions
Utilizing data analytics to understand user behavior and preferences permits you to develop targeted promotions. Personalized offers, discount rates, or unique content can draw in and maintain users. A report by Segment shows that 71% of consumers prefer tailored advertisements, which can lead to higher conversion rates. Leverage user information to craft tailored marketing projects and promotions that resonate with your audience.
Community Building
Creating a vibrant neighborhood around your platform can improve user commitment and engagement. Features like online forums, chatroom, and live events can promote interaction and build a sense of belonging. Research by Community Roundtable discovered that 79% of business with fully grown neighborhood programs experienced increased client retention and satisfaction. Organizing virtual occasions, webinars, or meetups with market experts can even more engage users and reinforce neighborhood bonds.
By focussing on these strategies, you can efficiently draw in and keep users for your dream sports platform, ensuring a competitive edge in a growing market.
Conclusion
Attracting users to your fantasy sports platform in a competitive landscape needs a complex method that highlights exceptional user experience, tactical marketing, and community engagement. Embracing these proven strategies will assist you attract a broad audience, develop a growing user neighborhood, and establish a strong, competitive existence in the fantasy sports market. Stay tuned for more crucial updates.
FAQs
How essential is UI/UX design in attracting users to my dream sports platform?
UI/UX style is crucial as it straight affects user satisfaction, retention, and engagement. A properly designed interface makes the app easy to navigate and enjoyable to use, leading to higher user retention and positive word-of-mouth referrals.
What function does social networks play in user acquisition for a dream sports app?
Social network is essential for increasing brand name visibility, engaging with possible users, and driving traffic to your app. Effective social networks techniques can assist in reaching a broader audience and fostering user engagement.
How can distinct functions attract more users to my dream sports platform?
Unique features separate your platform from rivals, providing users an innovative and interesting experience. Features like live scoring, advanced analytics, and gamified aspects can attract users trying to find a more amazing and interactive experience.
Why is a safe payment system essential for user attraction?
A safe and secure payment system develops trust by making sure that users’ monetary deals are safe and their individual information is safeguarded. This confidence can increase user engagement and minimize churn.
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