The account manager/management is the crux of an advertising agency. We are essentially the middlemen between the internal teams and the client. This requires a thorough understanding of the brand you are on and what would work best for their audience.
What is our primary objective? Translate client requirements and manage the workflow within the agency.
We walk the talk – Communication is everything! This comes handy when the brief needs to be conveyed within different teams in the agency and you wouldn’t want any ‘Chinese Whispers’ scenario, or do you? Communication also goes a long way from presenting/pitching ideas to the clients to receiving approvals [as well as pushing our luck with timelines].
Learn, Research, Preach, and Repeat – Handling a brand means knowing the brand in and out. This provides insight into understanding the goals and objectives the client wants to achieve. This in turn involves continuous research about the brand, competition, market trends, tech innovations, etc. While you are at it, ensure you share the details with your teammates so that everyone is on the same page.
Enthu Cutlet – we represent the entire agency and hence our relations with the client matter a lot. Being cordial, empathetic and enthusiastic are very important to let the client know they are in good hands.
Money Heist [well, not literally] – at the end of the day, how much revenue you rake in matters! Constant ideation on out of scope projects will benefit the agency. Retainer amounts aren’t enough to keep an agency afloat.
Baby, you’re a firework, Come on show ‘em what you’re worth – we hustle day and night in order to keep the wheels running smoothly. This would be impossible if you lack dedication and confidence. We always bring our ‘A’ game and take ownership of the project being handled.
This might sound like a fun role, well it is… but it also comes with huge responsibilities. Quite an experience though! Like a drug, you get addicted to the adrenaline kick you get out of completing projects.
If you are planning on accepting this challenge, a good place to start would be at Clevertize.
Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.
Clevertize is an Award Winning Agency, known to marry marketing with technology.
Some of the services that Clevertize provides are:
Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI/UX & Website design, Video creation, Media planning & buying, Chatbot & more.
If Return on Investment is critical for you, talk to Clevertize!