by ………. did you know who is the king of today’s digital kingdom? ……” A Story”
Okay, now the question is – are you giving the most priority to your king or just filling it? We, at Clevertize, help brands to figure out various ways to make the King powerful.
“We were risk takers”- is what you can hear most big brands say, as they made the classic mistake of jumping without looking. In other words, these brands and people used to create marvellous stories with no knowledge of the actual impact of the market and without measuring the result. So, sometimes they would have hit the bullseye, but at the expense of a huge chunk of money. And that is what summed up the risk taking activity for them.
But, are we not risk takers too?
Yes, we are! But the problem is that, now we are advanced. Now, before launching a campaign we measure almost 70% of the result and then take the risk of about 30%.
Does a 70:30 ratio sound too high???… Yes, but this is exactly the reason why Clevertize will be counted in top 10 digital agencies in India soon!
A major reason behind this is the driving fact that we use media planning with accurate data and visualize campaigns to tell a complete story. A story that has a start and an end line. Does it still seem confusing to you? No problem, just read on to know more about the best way to tell your story through the media plan.
1/6: Define success: The first thing you need to show is how successful is your plan and what is the ROI you will get from the campaign.
Design & define the purpose of every campaign and all that is to be accomplished with specific goals. You may need to create multiple storytelling campaigns per month to hit your goal, or perhaps just one or two per quarter, depending on your resources.
2/6: Know & Find your audience: We need to understand that your brand target audience is not everyone on this planet. So, audience analysis/profiling is important. Clevertize uses many paid tools to analyse the right audience and their behaviour on a day to day basis and we also use advanced technology to analyse the right & relevant audience.
Also, you have to understand that your relevant audience is not everywhere, so you have to play very smartly when choosing the right platform with the right time to target them.
3/6: Show the number like a Writer: Once you get the data of the audience universe and the reach of the platform with regards to the target audience, you have to make the media plan while showing proper numbers with platform wise reach that will help you move closer to the desired result. Which means that each column in the media plan needs to be supported with the logic for using that particular platform and ways on how you get the number.
4/6: Create your visuals: Each and every campaign which you present has to have a visual format in the form of photo, screenshot, video, audio, etc. It will help in creating impact on the client while you present your plan.
5/6: Execution plan: After presenting the idea and story at the same time in the plan, there should be an execution plan for the campaign that showcases the structure. It should show how you are going to execute this? What other things would you need to run this campaign successfully? What are the other ways to achieve this plan and the reporting format, etc.
6/6: Plan your next campaign: Last but not the least, try to plan your next story. They way many movies end with a snippet to create a bit of suspense…and then the next part comes up. Similarly, your plan has to have the same flow. You have to create suspense when you are presenting the plan in order to make it more interesting.
At Clevertize, we have developed many successful campaigns in different industries while creating a storytelling media plan and executing it to perfection.
So, are you excited? Are you warmed up to the idea of creating a storytelling media plan that is backed by accurate data?
Well, we surely can help you out with the right plan! Just Enquiry Now and our concerned person will knock on your door shortly.
Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.
Clevertize is an Award Winning Agency, known to marry marketing with technology.
Some of the services that Clevertize provides are:
Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI/UX & Website design, PWA, Video creation, Media planning & buying, Chatbot & more.
If Return on Investment is critical for you, talk to Clevertize!
Unfortunately, there are many instances in the past where PR campaigns intentionally lied, deceived and misled the public to achieve their goals.
It’s not surprising, then, that many companies, both foreign and domestic, will try to deceive
Americans into thinking their products were made locally, when in reality they are not.
Advertise your latest products a good 2-3 months in advance within short intervals.
Sponsored Posts: Sponsored posts involve partnering with brands
or companies to create content specifically tailored to promote their products or services.
And although all e-mail services offer them, be leery of password security questions (name of your high school,
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Purcell, Kristen. “Findings: Search and Email Remain the Top Online Activities.” Pew Internet and American Life Project.
No wonder he’s called the “father of public relations.” He
undertook another notable project at the behest of the American Tobacco Company.
Yes, the same company that now specializes in baby food once also produced peanut butter, coffee, baked beans and chewing gum along with its hit, jarred
bacon.Back in the 1920s, the Beech-Nut Packing Company wanted to
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The flip side is that there are so many interconnecting pieces that it might take them a lot longer to find
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Influencers might occasionally post a quick update that
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Sprout’s 2022 Index™ data shows 34% of consumers want
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They want to support their own workers. Wannabes often rely on parental support while they struggle to break into the top-tier leaderboards, where teams and
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more niche and qualified audience. Enter Bernays. The women’s suffrage movement was
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ability to freely smoke in public, innumerable females
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considered improper for women to smoke in public. With cameras rolling and photogs snapping,
the women proudly lit up all at once. Sure,
the company could make a lot of cash just by selling the fruit.
Bernays -and the American Tobacco Company –
notched a win. This limited the American Tobacco Company to courting only half of the American public.
We are actively illustrating our culture through these platforms so
candidates have an accurate depiction of who we are as a company.
You can also follow a company or person on LinkedIn, Instagram and Snapchat.
Assuming the developer is proficient in Java, he
or she can download the software developer kit (SDK) and get started.
Go to Meta’s Set Up a Facebook Page weblink to get started.
Facebook is the standard social network, so most small businesses will benefit from
maintaining a presence on the platform. In July 2018, Uganda’s government introduced the “over-the-top” (OTT) tax, commonly known as
the social media tax, for online services such as WhatsApp, Facebook and Twitter.
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