by ………. did you know who is the king of today’s digital kingdom? ……” A Story”
Okay, now the question is – are you giving the most priority to your king or just filling it? We, at Clevertize, help brands to figure out various ways to make the King powerful.
“We were risk takers”- is what you can hear most big brands say, as they made the classic mistake of jumping without looking. In other words, these brands and people used to create marvellous stories with no knowledge of the actual impact of the market and without measuring the result. So, sometimes they would have hit the bullseye, but at the expense of a huge chunk of money. And that is what summed up the risk taking activity for them.
But, are we not risk takers too?
Yes, we are! But the problem is that, now we are advanced. Now, before launching a campaign we measure almost 70% of the result and then take the risk of about 30%.
Does a 70:30 ratio sound too high???… Yes, but this is exactly the reason why Clevertize will be counted in top 10 digital agencies in India soon!
A major reason behind this is the driving fact that we use media planning with accurate data and visualize campaigns to tell a complete story. A story that has a start and an end line. Does it still seem confusing to you? No problem, just read on to know more about the best way to tell your story through the media plan.
1/6: Define success: The first thing you need to show is how successful is your plan and what is the ROI you will get from the campaign.
Design & define the purpose of every campaign and all that is to be accomplished with specific goals. You may need to create multiple storytelling campaigns per month to hit your goal, or perhaps just one or two per quarter, depending on your resources.
2/6: Know & Find your audience: We need to understand that your brand target audience is not everyone on this planet. So, audience analysis/profiling is important. Clevertize uses many paid tools to analyse the right audience and their behaviour on a day to day basis and we also use advanced technology to analyse the right & relevant audience.
Also, you have to understand that your relevant audience is not everywhere, so you have to play very smartly when choosing the right platform with the right time to target them.
3/6: Show the number like a Writer: Once you get the data of the audience universe and the reach of the platform with regards to the target audience, you have to make the media plan while showing proper numbers with platform wise reach that will help you move closer to the desired result. Which means that each column in the media plan needs to be supported with the logic for using that particular platform and ways on how you get the number.
4/6: Create your visuals: Each and every campaign which you present has to have a visual format in the form of photo, screenshot, video, audio, etc. It will help in creating impact on the client while you present your plan.
5/6: Execution plan: After presenting the idea and story at the same time in the plan, there should be an execution plan for the campaign that showcases the structure. It should show how you are going to execute this? What other things would you need to run this campaign successfully? What are the other ways to achieve this plan and the reporting format, etc.
6/6: Plan your next campaign: Last but not the least, try to plan your next story. They way many movies end with a snippet to create a bit of suspense…and then the next part comes up. Similarly, your plan has to have the same flow. You have to create suspense when you are presenting the plan in order to make it more interesting.
At Clevertize, we have developed many successful campaigns in different industries while creating a storytelling media plan and executing it to perfection.
So, are you excited? Are you warmed up to the idea of creating a storytelling media plan that is backed by accurate data?
Well, we surely can help you out with the right plan! Just Enquiry Now and our concerned person will knock on your door shortly.
Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.
Clevertize is an Award Winning Agency, known to marry marketing with technology.
Some of the services that Clevertize provides are:
Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI/UX & Website design, PWA, Video creation, Media planning & buying, Chatbot & more.
If Return on Investment is critical for you, talk to Clevertize!
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This law includes casinos, poker and sports betting.
Casinos, horse racing, lotteries, charity gaming, and sweepstakes all need licenses.
62. The Gambling Commission is responsible for licensing and regulating operators of casinos,
betting shops, bingo and arcades, as well as key individuals within the businesses, with local authorities responsible for issuing and ensuring compliance with premises licences.
Where operators breach these rules, they are subject
to compliance and enforcement action by the Gambling Commission, including regulatory settlements and fines or licence suspension and revocation where
necessary. The Act also permits qualifying alcohol-licensed
premises to offer two Category C or D gaming machines, or more on application to the authority which issues their alcohol
licence. Licensed operators must nominate an approved provider of alternative dispute resolution services to rule on issues where the complainant is not happy with the operator’s response.
In doing so, the Commission will tend to focus on operators and issues of national or regional significance, and licensing authorities will
take the lead on regulating gambling locally, including making decisions on applications for a premises licence.
67. Finally, we are seeking evidence on whether local
authorities and other licensing authorities have the powers they need in respect of gambling premises to effectively fulfil their role.64.
The sector has been significantly impacted by the Covid-19 pandemic and the resultant periods of premises
closure. We have also worked closely with industry representatives in developing guidance to ensure that the sector could reopen in a Covid secure way.
Please provide evidence to support this position, for instance how changes have worked in other countries.
We are seeking evidence on the case for changes to the consumer redress arrangements, and the benefits and disadvantages of any alternatives to the current approach.
The government has always been clear that should the industry’s voluntary system for supporting projects and
services related to problem gambling fail to deliver the level of funding necessary, it would look
at the case for alternative funding mechanisms and all options
would be considered, including a levy. DHSC is
working with NHS England and GambleAware to improve the effective use of
available funding and resources for the provision of treatment for problem gambling.
Even if you don’t have as many resources as the High Rollers, you will always count on the
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Very similar to tilts are “tells.” In the next section, we will look
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The NCAA hopes that a ban on all college sports wagering will pressure newspapers to stop publishing point spreads.
60. On 12th November, BACTA (the trade body for the arcade sector)
announced that its members’ code would be amended to stop
under 18’s playing on Category D cash payout fruit machines.
These products are typically found in arcades at seaside locations, and 4%
of children surveyed in 2019 reported having played
on a fruit or slot machine in the previous week. The government is
now seeking evidence on the advantages and disadvantages of any type of slot machine style gaming machines being legally accessible to children. We are seeking evidence on whether having such restrictions in legislation helps
prevent harm, and the degree to which it limits customer choice and therefore the land based
sector’s ability to compete with online. Q39: What, if any,
changes in the rules on land based gambling would support the government’s objectives as set out in the document?
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redress to the individual customer harmed by the operator’s failings.
51. As has been highlighted in recent reports, this means that the primary route for individuals to seek redress
for social responsibility failings on the part of operators is through the courts, which can be costly and time consuming.
47. The current regulatory framework provides protections for
individuals in setting clear rules which operators must follow.
Around a quarter of the complaints the Commission’s contact centre receives relate to alleged social responsibility failings by operators, and while these are useful intelligence and can trigger investigations, the
regulator cannot force any kind of redress for the individuals involved.
While redress through the courts is a common mechanism across the economy, some other sectors have particular vehicles to facilitate easier consumer redress, such as an ombudsman. If no one swims with
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You reported it adequately.