A change in the decade, calls for a change in algorithms and Social Media usage
How is it that users & brands are adapting to these changes?
According to Similarweb, as on May 23rd, 2020, the top 3 most popular social media apps in India are
And with a user spending over about 3 hours every day on social media, it looks like these platforms are here to stay.
For this blog, let us begin by discussing, Platform #1 – Facebook
How does Facebook work?
If you’ve watched The Social Network (also available on Netflix), you would have a rough (though dramatic) idea of how Facebook came into existence.
But, have you ever wondered, how does Facebook make money?
Facebook earns 85% of its revenue through ADVERTISING.
And to ensure brands keep advertising with them, Facebook has in place a very tricky algorithm.
Facebook’s new 2020 algorithm does not believe in chronology.
Rather than chronologically, posts and ads are presented based on what Facebook sees as relevant to the user.
This means that Facebook will only show your content to (more than 2%) of your target audience provided they are engaging with it.
How then, do you ensure that your content reaches the maximum amount of people?
Here are 3 tried & tested ways to beat the Facebook algorithm & let me tell you, they work!
1. EPHEMERAL CONTENT
In simple terms, use stories!
The algorithm does not account for stories and owing to their placement on the top of the mobile view, it’s the first thing that users consume.
Also, with features like Polls, Questions, Events, Tags, GIFs, Music, Link to website, Shopping, we see a massive value-add to the content going out!
2. TIMED TO PERFECTION
To ensure maximum users are engaging with your content, make sure you take your post live when the maximum audience is online & ready to engage with you.
You can find the details of these on the Facebook insights tab.
While content is king, this will help get more traction on your content and help push it out to others.
3. CONVERSATION BAIT
What is conversation bait?
To put it simply, it is to get users commenting on your content and up the chances of beating the dreaded Facebook algorithm.
How do you do that?
Talk to Clevertize!
Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.
Clevertize is an Award Winning Agency, known to marry marketing with technology.
Some of the services that Clevertize provides are:
Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI/UX & Website design, Video creation, Media planning & buying, Chatbot & more.
If Return on Investment is critical for you, talk to Clevertize!