David Lloyd Clubs is Europe’s biggest lifestyle club and when they decided to enter India in collaboration with Talwalkars, they instantly became India’s most premium lifestyle club with world-class amenities.
David Lloyd Clubs Talwalkars, however, started their campaign on the wrong foot.
The biggest challenge they were facing was an identity crisis and capturing an empty space in the market with the correct communication.
With their initial communication, they pitted themselves against all other clubs and claimed to be the best due to a wider range of amenities. At their price point, however, it did not work out for them.
When they approached us, we analysed the challenges they were facing
We knew selling “all amenities are exclusive” will not make the cut.
So we went ahead and told people, while you may have tried these amenities before, we, at DLT Clubs, will give you a new experience with them.
And that is the story of how we launched a $2.1billion property in India with a bang!