It's no secret that the automobile sector is witnessing a setback. However, our campaign for JTP (50:50 JV between TATA Motors & Jayem Automotives) broke all norms.
No more boring 40 minute test drives anymore! All it takes to make your choice is 10 Seconds.
The #10SecondTestDrive campaign thought was taken from the product USP (the twins do 0-100kmph in under 10seconds, priced at 6.7L ONLY!) and delivered beautifully across platforms.
The campaign saw an 8X increase in the test drives for the Tiago JTP & Tigor JTPs.