IPL 2023 not only gave us thrilling cricket matches but also treated us to a fantastic lineup of interesting advertisements. From Dream11 to Fevicol, these ads dazzled us with creative storytelling, catchy tunes, and relatable situations. In this blog, we’ll dive into the breakdown of the top five ads featured during IPL 2023, giving you a sneak peek into the messages and impact of each ad. So, let’s explore the brilliance of Dream11, TATA IPL 2023 on Jio Cinema, Jio Mart, RuPay, and Fevicol!
- Dream11: Sab Khelenge
Dream11, the Indian fantasy sports platform and official partner of IPL, released a series of brand films for IPL 2023. These fun and engaging videos feature actors Aamir Khan, R Madhavan and Sharman Joshi alongside cricketers like Rohit Sharma, Hardik Pandya, and Jasprit Bumrah, among others. The ads, part of the ‘sab khelenge’ series of 10 ads, have quickly gained popularity on YouTube and Instagram, attracting hundreds of thousands of views within days. Each ad cleverly blends Aamir’s reel and real-life personas, showcasing hilarious interactions between him and the Dream11 brand ambassadors.
2. Jio Cinema: Digital India ka Digital TATA IPL
This pan-India campaign, available in 11 languages, cleverly pokes fun at the old-fashioned idea of watching cricket on TV. Picture this: a cozy sweetmeats shop in a small town where friends gather to watch the TATA IPL matches digitally. As the ad unfolds, you’ll witness hilarious moments of MS Dhoni and Suryakumar Yadav engrossed in their matches, only to be comically interrupted by this mischievous group of friends. With complete access to watch all the live cricketing action of IPL from various camera angles, this campaign hits it out of the park while highlighting the USP of the Jio Cinema app. Through this series of ads, cricket fans were reminded of the joy of watching IPL in the digital age.
3. RuPay: Ask for RuPay Credit Cards
RuPay‘s ‘Credit Card on UPI’ campaign launched with Dinesh Karthik’s Catch Expert ad. This ad highlighted the benefits and ease of using a RuPay Credit Card on UPI. Set in a museum, Karthik’s remarkable catching skills are required to save the day. As the ‘Catch Expert’, his catching. It conveys the message that the RuPay Credit Cards’ path-breaking innovation allows users to make payments through UPI platforms. This effortless and convenient way of payment is smartly communicated through a series of witty and humorous ads by RuPay.
How’s thaaaat for the top 3 ads featured in IPL 2023?! Apart from witnessing the last ball finishes and Dhoni’s fandom across stadiums in India, IPL 2023 continued to entertain us even during ad breaks.
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