You might have heard that SEO is an ongoing process and not a one-time job. Although have you ever wondered why?
In this article, we’ll talk about why Search Engine Optimization – SEO, is an ongoing process and what are the steps you need to take to reach your goals.
The most important step in the SEO process is keyword research.
Keyword research helps you discover what words or keyphrases people are searching online while looking for products or services related to your business.
Let’s say, you have a small mango farm and have recently started online delivery. Once you figure out what your audience is searching for, maybe “mango delivery” or “organic mango online”, you can optimize your content to better match with the users’ intent.
This might include posting a weekly mango recipe or writing a blog about the nutrition or benefits of mango.
The reason why the SEO process is considered ‘ongoing’ is due to changing trends. Users can change their behavior and search engines evolve over time and train the algorithm with changes.
Your job is to consider how these ongoing changes will impact your site, and what you need to do to continue to attract unpaid and organic traffic.
Here are four quick tips on how to stay up-to-date on search:
- Learn how search engines work: There are various informational blogs that offer updates on algorithm changes and suggestions on how to optimize your website.
- Keep an eye on changes, and monitor how these changes affect your website. For example, if the search engines made a change that improves user experience on mobile search results, you would want to update your website to be more mobile-friendly.
- Find inspiration from other websites. Do they offer free shipping? Are they active on social networks? Do they regularly update their website with photos? Adopt these practices that work best for your business.
- Talk to your customers. They have the best insights on what content your site is missing, features that are needed, or products that they’re looking for. The way your customers describe your products can be a form of keyword research as they’re likely to use those same terms to search.
In short, SEO is a process of understanding what your digital visitors want, creating and sharing the content they’re searching for, and willing to change tactics over a period of time as and when necessary. The best way to learn more about the SEO process is to work with Clevertize!
Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.
Clevertize is an Award Winning Agency, known to marry marketing with technology.
Some of the services that Clevertize provides are:
Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI/UX & Website design, Video creation, Media planning & buying, Chatbot & more.
If Return on Investment is critical for you, talk to Clevertize!