by ………. did you know who is the king of today’s digital kingdom? ……” A Story”
Okay, now the question is – are you giving the most priority to your king or just filling it? We, at Clevertize, help brands to figure out various ways to make the King powerful.
“We were risk takers”- is what you can hear most big brands say, as they made the classic mistake of jumping without looking. In other words, these brands and people used to create marvellous stories with no knowledge of the actual impact of the market and without measuring the result. So, sometimes they would have hit the bullseye, but at the expense of a huge chunk of money. And that is what summed up the risk taking activity for them.
But, are we not risk takers too?
Yes, we are! But the problem is that, now we are advanced. Now, before launching a campaign we measure almost 70% of the result and then take the risk of about 30%.
Does a 70:30 ratio sound too high???… Yes, but this is exactly the reason why Clevertize will be counted in top 10 digital agencies in India soon!
A major reason behind this is the driving fact that we use media planning with accurate data and visualize campaigns to tell a complete story. A story that has a start and an end line. Does it still seem confusing to you? No problem, just read on to know more about the best way to tell your story through the media plan.
1/6: Define success: The first thing you need to show is how successful is your plan and what is the ROI you will get from the campaign.
Design & define the purpose of every campaign and all that is to be accomplished with specific goals. You may need to create multiple storytelling campaigns per month to hit your goal, or perhaps just one or two per quarter, depending on your resources.
2/6: Know & Find your audience: We need to understand that your brand target audience is not everyone on this planet. So, audience analysis/profiling is important. Clevertize uses many paid tools to analyse the right audience and their behaviour on a day to day basis and we also use advanced technology to analyse the right & relevant audience.
Also, you have to understand that your relevant audience is not everywhere, so you have to play very smartly when choosing the right platform with the right time to target them.
3/6: Show the number like a Writer: Once you get the data of the audience universe and the reach of the platform with regards to the target audience, you have to make the media plan while showing proper numbers with platform wise reach that will help you move closer to the desired result. Which means that each column in the media plan needs to be supported with the logic for using that particular platform and ways on how you get the number.
4/6: Create your visuals: Each and every campaign which you present has to have a visual format in the form of photo, screenshot, video, audio, etc. It will help in creating impact on the client while you present your plan.
5/6: Execution plan: After presenting the idea and story at the same time in the plan, there should be an execution plan for the campaign that showcases the structure. It should show how you are going to execute this? What other things would you need to run this campaign successfully? What are the other ways to achieve this plan and the reporting format, etc.
6/6: Plan your next campaign: Last but not the least, try to plan your next story. They way many movies end with a snippet to create a bit of suspense…and then the next part comes up. Similarly, your plan has to have the same flow. You have to create suspense when you are presenting the plan in order to make it more interesting.
At Clevertize, we have developed many successful campaigns in different industries while creating a storytelling media plan and executing it to perfection.
So, are you excited? Are you warmed up to the idea of creating a storytelling media plan that is backed by accurate data?
Well, we surely can help you out with the right plan! Just Enquiry Now and our concerned person will knock on your door shortly.
Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.
Clevertize is an Award Winning Agency, known to marry marketing with technology.
Some of the services that Clevertize provides are:
Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI/UX & Website design, PWA, Video creation, Media planning & buying, Chatbot & more.
If Return on Investment is critical for you, talk to Clevertize!
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Philippe Clement criticised video assistant Alan Muir for stopping working to send out referee John Beaton to the pitchside display to evaluate a charge claim for Rangers during an agonising defeat in the Premier Sports Cup last.
Speaking after his side lost on penalties after a thrilling 3-3 draw, Clement claimed Rangers must have had a spot-kick when Liam Scales pulled back Vaclav Cerny 3 minutes into extra-time.
Video images revealed that the pull continued into the charge area, with former referee Bobby Madden requiring to social networks to claim that it was ‘100 per cent a charge kick’ before expressing wonder that the VAR authorities stopped working to recommend another appearance.
It was a view echoed by the Rangers manager after he became the very first manager in the post-war age to go 6 Old Firm games without a win. Clement declared his side should have more than another heartbreaking defeat to their oldest rivals.
‘Football can be fantastic fantastic and incredible enjoyable. It can be very terrible. This was an actually harsh one,’ said the Belgian. ‘I believe my team deserved more today, producing more opportunities than the challenger.
‘Returning in an excellent way and losing with penalties at the end, it remains a gambling establishment video game at that moment. But also, I do not understand if you saw the images back, but my phone is overloaded with the penalty situation with Cerny.
Philippe Clement insists Liam Scales’ challenge on Vaclav Cerny ought to have been evaluated
Clement consoles Ridvan Yilmaz after the defender missed a penalty in the Hampden shootout
Clement says Rangers did not deserve their heartbreaking defeat in the Premier Sports Cup final
‘I get hundreds of messages now about that. That’s likewise a really definitive moment in the video game.’
Asked if he had spoken with Beaton after, Clement absolved the match referee of any blame.
‘Naturally, (the referee) can not see that minute,’ he said.
‘But he didn’t get the communication from the VAR to come to see the screen, which for me is a truly unusual circumstance.
‘I didn’t see it at the time because I still have rather great eyes, but even then I can not see that much range if the foot is outdoors or within or on the line.
‘But my phone is full of messages from everybody. I do not know, but these are things I can not manage.
‘I understand that all of you like to dig deep into things. So perhaps it’s also a very important minute to go into that, about why there’s no communication in that moment about a big decision like that, due to the fact that it’s clear for everyone it’s a game-decisive decision.’
The shootout defeat hurt for Rangers after they led at half-time through Nedim Bajrami, fell behind early in the 2nd half then pegged Celtic back two times through strikes from Mohamed Diomande and substitute Danilo.
Pleased with his group’s powers of durability and endurance after a Thursday-night clash with Tottenham Hotspur, Clement claimed they deserved more than another anguished defeat.
‘That’s why I would not like to be here to discuss the penalty because I wish to speak about the group, what they did today, how brave they wanted a big European night on Thursday, offering a lot against Tottenham,’ he said.
‘2 days less recovery and revealing the physical level they revealed today. Also the team spirit, the mentality, but likewise excellent football. I think it was a really good game for Scottish football, this final, from both sides.
‘Which everybody only can be happy about that, but of course you desire to win that prize. But we needed to do then a lot of things additional to get it to our side, if you do not get a charge like that …’
Celtic defender Scales claims it never entered his mind that he ‘d be punished with the award of a penalty shot.
‘I haven’t seen it back so I do not understand how near the line I am or whatever,’ said the defender. ‘It didn’t seem to be postponed to go to VAR. I knew I fouled him, I understood it was a yellow card for the take on but it didn’t even enter my head that it was a charge.
‘I thought it was on the edge of package. I ‘d require to watch it back.’
Clement declined to associate any blame to Ridvan Yilmaz after the alternative left-back had his strike brilliantly saved by Kasper Schmeichel to alter the course of the penalty shootout, Celtic scoring all 5 kicks.
‘I spoke to him,’ the Belgian stated. ‘There are a lot of huge names in football who are huge stars in world football, who missed out on charges or perhaps didn’t put the ball on target. So he took his duty.
‘We have actually been practicing the penalties all season. He did really well because way, in the trainings. So it becomes part of football and I’m happy of guys who take responsibility in those minutes.
‘That becomes part of being a footballer.
‘We’re on the incorrect end today but it has to do with digging in, continue working what they’ve been doing and like this to progress and better the next number of months.’
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