by Rain changes everything—plans, moods, even shopping carts. That’s why the smartest move is to keep things real time.
At Clevertize, we lead with ideas and combine real-time weather with how people behave. We run Weather-Triggered Ads that start based on local weather. These ads work better than regular seasonal ads.
A 2023 IBM Weather and Retail study shows that weather-personalized ads increase conversion rates by up to 24%. That’s massive!
Let’s break that down with real examples:
🌧️ For a premium tea brand, “It’s Raining. We triggered “Steep Some Comfort” creatives only when it rained in the user’s area. The result? A 35% higher click-through rate than the control ad.
🌂 A D2C apparel brand launched umbrella and water-resistant sneaker creatives, only visible in high-rain zones. Return on ad spend improved by 2.3x in those cities.
WHAT CAN YOU DO?
✅ 1. Micro-Geography Targeting
Don’t run one “Hello Monsoon” ad across India. It doesn’t rain in Jodhpur when it pours in Kochi. Use city-level weather data to time your monsoon campaigns better.
✅ 2. Dynamic Creative Optimisation (DCO)
Plug into weather APIs like OpenWeather or Climacell and feed live triggers into your ad platform.
✅ 3. Push Notifications & SMS with Weather Hooks
Not just for ads. We helped a client send weather-tied push alerts too!
These messages saw +45% open rates vs standard promos.
You can try running these yourselves OR just talk to us.
Clevertize is an idea-led integrated marketing agency in Bangalore and Mumbai. We solve problems for brands, businesses, and their customers.
At Clevertize, we boost conversions by targeting ads based on real-time local weather conditions. Our weather-triggered ads increase click-through rates and maximize your ROI by customizing campaigns with dynamic weather data. We help you reach customers with relevant ads during rain, sun, or snow in their city, improving ad performance using live weather API integration. Sending weather-based push notifications and SMS alerts drives higher engagement and sales. By targeting micro-geographies with accurate weather data, you activate weather-personalized marketing that instantly increases consumer interaction. Our proven strategies deliver up to 24% higher conversion rates, helping brands outperform static campaigns. Start using dynamic weather triggers to optimize creatives and capture attention with timely, localized offers. Partner with Clevertize to transform your campaigns and grow your business through weather-based marketing automation.
Drop your pain points/ brief to saumya@clevertize.com or just hit us up at 9880896097.
