by Rain changes everything—plans, moods, even shopping carts. That’s why the smartest move is to keep things real time.
At Clevertize, we stay true to being an idea led integrated marketing agency, and integrate real time weather with consumer behaviour — we run ads that get fired based on actual local weather— and they consistently outperform static seasonal creatives.
According to a 2023 IBM Weather and Retail study, conversion rates jump by up to 24% when ads are weather-personalized. That’s massive!
Let’s break that down with real examples:
🌧️ For a premium tea brand, “It’s Raining. Steep Some Comfort” creatives were triggered only when it rained in the user’s location. The result? A 35% higher click-through rate than the control ad.
🌂 A D2C apparel brand launched umbrella and water-resistant sneaker creatives, only visible in high-rain zones. Return on ad spend improved by 2.3x in those cities.
WHAT CAN YOU DO?
✅ 1. Micro-Geography Targeting
Don’t run one “Hello Monsoon” ad across India. It doesn’t rain in Jodhpur when it pours in Kochi. Use city-level weather data to time your monsoon campaigns better.
✅ 2. Dynamic Creative Optimisation (DCO)
Plug into weather APIs like OpenWeather or Climacell and feed live triggers into your ad platform.
✅ 3. Push Notifications & SMS with Weather Hooks
Not just for ads. We helped a client send weather-tied push alerts too!
These messages saw +45% open rates vs standard promos.
You can try running these yourselves OR just talk to us.
Clevertize is an idea led integrated agency in Bangalore & Mumbai, with a focus on solving problems for businesses, brands and their consumers.
Drop your pain points/ brief to saumya@clevertize.com or just hit us up at 9880896097.
