From safety concerns to shopping sprees METRO brought customers back in style.
With economic uncertainty setting in during lockdown, the brand wanted to ensure increased footfalls at their stores. Also people were scared about safety and reduced their buying tendencies considering the situation.
With the major target audience being SCO complementary audience along with traders and hotel owners, etc. the approach taken was to communicate about the unbelievable deals that one can get at a METRO outlet near them.
While safety and hygiene was maintained, we focused on generating awareness about the biggest sale of the year METRO 17th Anniversary Sale. Videos were created & circulated through Digital platforms, TV ++, Store Visit campaigns, & more. You can check the video here - METRO Wholesale - One Minute Is Not Enough! (Hindi). Targeting strategy included High Impact Campaign of Hotstar & Social Platforms during IPL, effective use of CRM, Drip Mail, In App Notification & SMS Campaign and then Facebook & Liveserve to drive and track foot falls
