Built a cohesive heath-tech brand with a clear, purpose-led narrative that strengthened brand and employer credibility.
Carelon Global Solutions was growing across capabilities, teams, and geographies, but lacked a cohesive narrative. The challenge was not visibility, but clarity, to help stakeholders understand who Carelon is.
Instead of fragmented announcements, we designed a year-long, narrative-driven approach. The strategy focused on expressing Carelone’s vision, mission, and impact across health-tech.
We built content pillars around Carelon’s core beliefs: advancing healthcare through technology, building a great place to work, committing to sustainability, and fostering inclusion.
The work highlighted leadership vision, real industry impact, and the people behind Carelon’s success.
