EdgeVerve
Scaling Applied AI

Brief

EdgeVerve, an Infosys company, was at a critical inflection point. While it was evolving as a platform solution (AI Next), the AI market was saturated with ‘safe’ narratives. It had to build its own identity, while still carrying the trust of the Infosys badge.

Approach

Using qualitative CXO research, we found that the C-suite attention can be captured when they are not in ‘work-mode.’ That’s where the idea of metaphor-led storytelling came in.

Idea

Turning complex AI platforms into human, memorable narratives through a scalable B2B brand marketing system.

1. Art, sport, nature, & adventure metaphors to capture attention.
2. Moved audiences from vision → features → business outcomes → proof
3. Brand consistency across awareness, consideration, & decision stages

Result

Shift from feature-heavy messaging to narrative-led brand perception Higher attention and recall in senior enterprise audiences