Re-entered the Indian market with a culturally sharp, business-first narrative that drove leads at scale.
After exiting India’s domestic market, eBay returned with a sharp focus on exports. The challenge was: low budgets, 2 years brand silence, COVID-19 disrupting businesses & competing with giants like Amazon.
With PM Modi’s #VocalForLocal content, we saw a bigger opportunity. India wasn’t just making for itself, it was making for the world. Instead of creating noise, we rode an existing national moment.
We turned the national movement into a seller growth story through B2B storytelling and video-led marketing. Introduced “#LocalToGlobal, India se duniya tak” with a clear, action-driven message, “Export Apnao. Business Badhao.”
