How to get a queue outside your restaurant on a budget

Chili's Grill & Bar is an American casual dining restaurant chain where you can spend time with your friends, your family, sit back, Order an appetizer, enjoy a great dinner, indulge in a dessert and create your story.

Chili’s reached out to us with a task to fill their restaurants for BOGO day (August 31st) while parallely running campaigns on 2 other offers:

  • - Margarita Madness (buy 2, get 1 free)
  • - Burger combos (starting at 299 only!)

Challenges

  • - Considered very expensive
  • - Brand not very well known in India

Approach:
Ensure we reach the right audience with a smashing video and the right platforms.

We used platforms like Hotstar & Spotiify to reach the target audience and engage with them through video & audio content. We leveraged the India West Indies cricket series and run ads for the campaigns on Hotstar.

Result:
We reached 1.2million users and since pictures speak louder than words