Barbeque Nation

Increase repeat visits to Barbeque Nation

Breif: Increase repeat visits to Barbeque Nation

Challenges:

  • - Expensive
  • - Nothing new on the menu

Approch:
The regular way to increase repeat visits - Offers
The Clevertize way to increase repeat visits - top of mind recall with great content!

Our consumer insight helped us understand that the Indian audience questions everything.
Hence, we positioned the brand to be the answer to everything.

Kyu?
Kyu Nahi, Barbeque!
(Its not Kyu, its Barbeque!)

With #KyuNahiBarbeque, we spoke to everyone

  • The ones who wanted treats
  • The ones celebrating birthdays
  • The gym lovers
  • The food lovers
  • The movie buffs
  • The tech geeks
  • You name it.

We had posts going out on all topical content. The only brands going at it consistently were Barbeque Nation & Zomato.