Social Media TRENDS
1. Ephemeral Content
In Short, relevant content will pick up in 2020 with brands using it for awareness, engagement & lead generation. Platforms will start adding features like polls, quiz, swipe up on stories.
2. Entry into
According to BusinessToday, Whatsapp is also slated to start showing ads on whatsapp stories in 2020.
3. Dawn of Niche platforms
With Snapchat releasing new technology consistently, the platform is gaining popularity with brands who are looking to give their consumers a new experience.
4. Co-branding opportunities
We might even get to see competitors joining hands for a campaign
5. Regional Content
Brands will look at using targeting tier 2 & 3 cities with regional content for relatability
6. Return of the Jingle & Signature Moves
Platforms like Tik tok, YouTube & Snapchat will only add to the craze.