2. BERT & User
- Focused Optimization
The BERT algorithm is said to have an impact 1 in 10 search query all over the world.
3. Dawn of Video Content
And even Google loves video. So much that they include video content in the search results.
You need to have a link building strategy in place to rank your content.
5. Featured Snippet
It provides a friendly user experience especially on smaller viewports as they add richness and more visual format, which makes it easier for users to consume.
6. Local SEO
it was found that around 88% of users who search for a business by name on mobile devices.