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Remember when people used to laugh at the idea of shopping online?
Now, it’s the norm.
And the same might happen with the metaverse.
So, what is the Metaverse, exactly?
It’s a virtual world where people can interact, work, and play. Think of it as a digital universe where you can create your own avatar, explore virtual worlds, and interact with other people. It’s like a combination of social media, gaming, and augmented reality.
And as more people dive into this virtual realm, brands are realizing that it’s a massive opportunity for marketing. Believe it or not, brands have already started making their mark there.
Brands into the Metaverse Source 1 Source 2
There are many international brands like Disney, Coca-Cola, Samsung, and Gucci, as well as Indian brands that have started experimenting with the metaverse, like Mahindra & Mahindra, Tanishq, Ceat Limited, and MakeMyTrip, which have ventured into the metaverse space and are paving the road to the digital future. The companies using metaverse-related tools and NFTs as marketing tools to expand their operations to the digital world are spread across several sectors.
Jewellery brand Tanishq launched its wedding collection titled ‘Romance of Polki’ in the 3D display zones on the metaverse, where signature pieces from the collection were displayed. The audience could view the jewellery pieces in 3D and had a great visual experience. The guests were able to try on the showstopper piece by scanning a QR code.
Mahindra & Mahindra experimented with NFT marketing. It auctioned four Thar-themed NFTs, each costing Rs 26 lakh. Winners of the auction got the chance to enjoy an off-road experience to drive the Thar. MakeMyTrip, the travel company, launched virtual vacation NFTs themed on India’s best travel destinations. Each NFT was valued at Rs 14,999.
“It offers huge potential for brands to experiment with an immersive, personalized 3D virtual experience.”
- Titan CEO Ajoy Chawla, while discussing the potential of a metaverse in marketing
Why should brands care about the metaverse? Source 1 Source 2
The metaverse isn’t just a buzzword—it’s the next big thing in digital engagement. For brands, the metaverse offers an exciting new playground where they can connect with audiences in more immersive and interactive ways. Imagine your customers not just seeing an ad but actually stepping into it, exploring your products in a 3D environment, or attending a virtual event where they can directly interact with your brand. Sounds futuristic, right? But it’s happening now!
Brands that dive into the metaverse are finding unique opportunities to build deeper connections. In this virtual world, they can create memorable experiences that go beyond traditional marketing methods. Whether it’s hosting a virtual concert, offering exclusive digital collectibles, or setting up a virtual store, the possibilities are endless.
Moreover, the metaverse is attracting a younger, tech-savvy audience who values creativity and innovation. By being present in this space, brands can not only stay relevant but also be seen as forward-thinking and adaptive. It’s not about being everywhere, but about being where your customers are—and increasingly, they are in the metaverse.
In short,
Brands that embrace the metaverse now will be the ones shaping its future, driving engagement in ways that are far more personal and impactful than ever before. So, if you’re looking to be at the cutting edge of marketing, it’s time to step into the metaverse!
