{"id":633,"date":"2020-10-29T10:00:36","date_gmt":"2020-10-29T04:30:36","guid":{"rendered":"https:\/\/clevertize.com\/blog\/?p=633"},"modified":"2025-11-25T11:56:40","modified_gmt":"2025-11-25T06:26:40","slug":"color-palettes-you-can-steal","status":"publish","type":"post","link":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/","title":{"rendered":"Color Palettes you can steal"},"content":{"rendered":"\n

Colors affect our mood and perception. <\/p>\n\n\n\n

Before discussing Color Palettes, we will talk about some basics that we need to know to create and use color palettes wisely.<\/p>\n\n\n\n

Color Theory<\/strong><\/h4>\n\n\n\n

Color theory helps you understand color mixing and the visual effects of a specific color combination. Color theory is the primary guidelines that surround a color that helps in creating an aesthetically pleasing visual.<\/p>\n\n\n\n

Important terms to know before creating color schemes:<\/p>\n\n\n\n

    \n
  1. Hue<\/strong>: All primary and secondary colors in the color wheel are \u201chues.\u201d<\/li>\n\n\n\n
  2. Tone\/Saturation:<\/strong> You can add black and white to a hue to create a tone<\/li>\n\n\n\n
  3. Shade:<\/strong> The color you get when you add black to any hue is called \u201cshade\u201d shades vary according to the amount of black added\u00a0<\/li>\n\n\n\n
  4. Tint:<\/strong> Tint is the color you get when you add white to a hue.<\/li>\n\n\n\n
  5. Chroma: <\/strong>The purity of a color<\/li>\n\n\n\n
  6. Value:<\/strong> Representation of a color\u2019s brightness<\/li>\n<\/ol>\n\n\n\n

    Traditional color schemes<\/strong><\/h4>\n\n\n\n
      \n
    1. Color Wheel<\/strong> : Color Wheel is an important tool in creating a color scheme.<\/li>\n\n\n\n
    2. Monochromatic<\/strong> : Color scheme made of different tones, shade, and tints of the same hue.<\/span><\/li>\n\n\n\n
    3. Analogous<\/strong> : Color schemes created with three colors next to each other in the color wheel.<\/li>\n<\/ol>\n\n\n\n
      \n
      \"Color
      Color Wheel<\/figcaption><\/figure>\n\n\n\n
      \"Color
      Monochromatic<\/figcaption><\/figure>\n\n\n\n
      \"Color
      Analogous<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

      Complementary:<\/strong> Color scheme created with hues opposite to each other in the color wheel.<\/p>\n\n\n\n

      Split Complementary: <\/strong>Color scheme created with hues on either side of the hue opposite the base hue.<\/p>\n\n\n\n

      Triadic: <\/strong>Schemes consisting of three hues and which are spaced equally around the color wheel.<\/p>\n\n\n\n

      Double-Complementary: <\/strong>Color scheme made of two sets of complementary hues.<\/p>\n\n\n\n

      \n
      \"Color
      Complementary<\/strong><\/figcaption><\/figure>\n\n\n\n
      \"Color
      Split Complementary<\/strong><\/figcaption><\/figure>\n\n\n\n
      \"Color
      Triadic<\/strong><\/figcaption><\/figure>\n\n\n\n
      \"Color
      Double-Complementary<\/strong><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

      Types of Colors<\/h4>\n\n\n\n
      \n
      \"Color
      Warm Colors<\/figcaption><\/figure>\n\n\n\n
      \"Color
      Cool Colors<\/figcaption><\/figure>\n\n\n\n
      \"Color
      Neutral Colors<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

      You can create different types of custom color palettes by referring to the points mentioned above. Usage of tints, tones, and shades are paramount in creating color palettes.<\/p>\n\n\n\n

      Tools to create Color Palettes<\/strong><\/h4>\n\n\n\n

      To create a color palette easily, you can always use specific tools that make the job easier.<\/p>\n\n\n\n

      You can create a color scheme from a photograph using tools like Adobe Photoshop. You can also use automated tools, e.g., Adobe Capture CC – this is an easy way of creating a color scheme from a photograph with a specific mood or color which is appealing to you.<\/p>\n\n\n\n

      Here\u2019s a list of tools which will help you create color palettes:<\/p>\n\n\n\n

        \n
      1. Adobe Color CC<\/a><\/li>\n\n\n\n
      2. Adobe Illustrator Color Guide<\/a><\/li>\n\n\n\n
      3. Color Hunt<\/a><\/li>\n\n\n\n
      4. The Color App<\/li>\n<\/ol>\n\n\n\n

        Creating a beautiful color scheme is a skill that you can learn with practice.<\/p>\n\n\n\n

        Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando\u2019s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.<\/p>\n\n\n\n

        Clevertize is an Award Winning Agency, known to marry marketing with technology.<\/p>\n\n\n\n

        Some of the services that Clevertize provides are:<\/p>\n\n\n\n

        Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI\/UX & Website design, Video creation, Media planning & buying, Chatbot & more.<\/p>\n\n\n\n

        If Return on Investment is critical for you, talk to Clevertize<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

        Colors affect our mood and perception.  Before discussing … <\/p>\n","protected":false},"author":33,"featured_media":635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35,60],"tags":[114,113,79],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-designing","tag-color","tag-color-palettes","tag-designing"],"acf":[],"yoast_head":"\nColor Palettes you can steal<\/title>\n<meta name=\"description\" content=\"Color theory helps you understand color palettes and the visual effects of a specific color combination. To create a color palette easily ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color Palettes you can steal\" \/>\n<meta property=\"og:description\" content=\"Color theory helps you understand color palettes and the visual effects of a specific color combination. To create a color palette easily ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/\" \/>\n<meta property=\"og:site_name\" content=\"Clevertize\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clevertize\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T04:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T06:26:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clevertize content team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clevertize\" \/>\n<meta name=\"twitter:site\" content=\"@clevertize\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clevertize content team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/\"},\"author\":{\"name\":\"Clevertize content team\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41\"},\"headline\":\"Color Palettes you can steal\",\"datePublished\":\"2020-10-29T04:30:36+00:00\",\"dateModified\":\"2025-11-25T06:26:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/\"},\"wordCount\":516,\"publisher\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg\",\"keywords\":[\"color\",\"Color Palettes\",\"designing\"],\"articleSection\":[\"Branding\",\"Designing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/\",\"url\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/\",\"name\":\"Color Palettes you can steal\",\"isPartOf\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg\",\"datePublished\":\"2020-10-29T04:30:36+00:00\",\"dateModified\":\"2025-11-25T06:26:40+00:00\",\"description\":\"Color theory helps you understand color palettes and the visual effects of a specific color combination. To create a color palette easily ...\",\"breadcrumb\":{\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage\",\"url\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg\",\"contentUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg\",\"width\":1000,\"height\":500,\"caption\":\"Color Palettes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clevertize.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Color Palettes you can steal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clevertize.com\/blog\/#website\",\"url\":\"https:\/\/clevertize.com\/blog\/\",\"name\":\"Clevertize\",\"description\":\"Media Marketing Blogs\",\"publisher\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clevertize.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/clevertize.com\/blog\/#organization\",\"name\":\"Clevertize\",\"url\":\"https:\/\/clevertize.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png\",\"contentUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png\",\"width\":169,\"height\":55,\"caption\":\"Clevertize\"},\"image\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/clevertize\/\",\"https:\/\/x.com\/clevertize\",\"https:\/\/www.linkedin.com\/company\/clevertize\",\"https:\/\/www.instagram.com\/clevertize\/\",\"https:\/\/www.youtube.com\/channel\/UCFl8qlXDl6j9nWybxeL4mLw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41\",\"name\":\"Clevertize content team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g\",\"caption\":\"Clevertize content team\"},\"url\":\"https:\/\/clevertize.com\/blog\/author\/clevertize-content-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Color Palettes you can steal","description":"Color theory helps you understand color palettes and the visual effects of a specific color combination. To create a color palette easily ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/","og_locale":"en_US","og_type":"article","og_title":"Color Palettes you can steal","og_description":"Color theory helps you understand color palettes and the visual effects of a specific color combination. To create a color palette easily ...","og_url":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/","og_site_name":"Clevertize","article_publisher":"https:\/\/www.facebook.com\/clevertize\/","article_published_time":"2020-10-29T04:30:36+00:00","article_modified_time":"2025-11-25T06:26:40+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg","type":"image\/jpeg"}],"author":"Clevertize content team","twitter_card":"summary_large_image","twitter_creator":"@clevertize","twitter_site":"@clevertize","twitter_misc":{"Written by":"Clevertize content team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#article","isPartOf":{"@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/"},"author":{"name":"Clevertize content team","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41"},"headline":"Color Palettes you can steal","datePublished":"2020-10-29T04:30:36+00:00","dateModified":"2025-11-25T06:26:40+00:00","mainEntityOfPage":{"@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/"},"wordCount":516,"publisher":{"@id":"https:\/\/clevertize.com\/blog\/#organization"},"image":{"@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage"},"thumbnailUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg","keywords":["color","Color Palettes","designing"],"articleSection":["Branding","Designing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/","url":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/","name":"Color Palettes you can steal","isPartOf":{"@id":"https:\/\/clevertize.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage"},"image":{"@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage"},"thumbnailUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg","datePublished":"2020-10-29T04:30:36+00:00","dateModified":"2025-11-25T06:26:40+00:00","description":"Color theory helps you understand color palettes and the visual effects of a specific color combination. To create a color palette easily ...","breadcrumb":{"@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#primaryimage","url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg","contentUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg","width":1000,"height":500,"caption":"Color Palettes"},{"@type":"BreadcrumbList","@id":"https:\/\/clevertize.com\/blog\/color-palettes-you-can-steal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clevertize.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Color Palettes you can steal"}]},{"@type":"WebSite","@id":"https:\/\/clevertize.com\/blog\/#website","url":"https:\/\/clevertize.com\/blog\/","name":"Clevertize","description":"Media Marketing Blogs","publisher":{"@id":"https:\/\/clevertize.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clevertize.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/clevertize.com\/blog\/#organization","name":"Clevertize","url":"https:\/\/clevertize.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png","contentUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png","width":169,"height":55,"caption":"Clevertize"},"image":{"@id":"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clevertize\/","https:\/\/x.com\/clevertize","https:\/\/www.linkedin.com\/company\/clevertize","https:\/\/www.instagram.com\/clevertize\/","https:\/\/www.youtube.com\/channel\/UCFl8qlXDl6j9nWybxeL4mLw"]},{"@type":"Person","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41","name":"Clevertize content team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g","caption":"Clevertize content team"},"url":"https:\/\/clevertize.com\/blog\/author\/clevertize-content-team\/"}]}},"jetpack_featured_media_url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/10\/pexels-kaboompics-com-5933.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts\/633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":9,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts\/633\/revisions\/1701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/media\/635"}],"wp:attachment":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}