Ephemeral content means content that is available for a short duration and disappears after – Snapchat stories are perfect examples of this. <\/p>\n\n\n\n
Inspired by Snapchat, Facebook decided to implement the same \u2018story\u2019 option on Instagram as well, and just after a year, they were reporting viewer count to be close to 20 million a day. <\/p>\n\n\n\n
Why is this thriving over other new updates? People have shorter attention spans and wish to consume content quickly. They are short, engaging, and addictive in a way that people can spend hours scrolling through one Story after another. <\/p>\n\n\n\n
Other platforms have also tried to capitalize on this, be it Whatsapp introducing status updates or the newest trials run by Twitter in India for Twitter Fleets. All this indicates that marketers need to leverage this trend and include stories in their marketing plan. <\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\nStories are definitely becoming more marketer-friendly as well. For instance, on Instagram, you can use Poll and Q&A stickers to engage with your audience and even get feedback. A study suggests that most companies now post once in 4 days, again proving that many are already making the right use of the updates. <\/p>\n\n\n\n
2. Social Commerce is to Expand <\/strong><\/p>\n\n\n\n Contrary to the belief that consumers don\u2019t like to see ads, they are actually becoming increasingly comfortable with the concept of social shopping due to the fact that ads are now advanced and the right people are being targeted. Brands are still investing massively in social ads and for good reason. <\/p>\n\n\n\n For example, Facebook\u2019s introduction of personalized ad carousel delivers products by changing the ad format on the basis of who is being targeted. On Instagram, where we had to previously direct users to the shop link in the bio, is directly allowing brands to link the e-commerce site. Even LinkedIn, which is often regarded as the right platform for B2B marketers, has recently introduced measures to help the brands get their product to reach relevant consumers. From shoppable posts to Instagram Storefronts, social networks are continuously evolving to become retail platforms. <\/p>\n\n\n\n 3. The New Face of Video Content – TikTok <\/strong><\/p>\n\n\n\n Despite the popularity of platforms like Instagram and Facebook, niche platforms tend to do exceedingly well. For instance, gaming companies flock to Twitch instead of a larger and wider platform like YouTube because Twitch has a follower base dedicated to gaming. <\/p>\n\n\n\n When you pair the benefits of a niche platform with the most widely consumed content type, i.e, videos, you get a platform perfect for marketers. This, again, is a way to share short 10-second content that can be consumed rapidly and explains its popularity. Apart from the potential for influencer marketing, brands can use TikTok to give an insight into what they do and who they are as a company. <\/p>\n\n\n\n 4. Don\u2019t forget about Pinterest <\/strong><\/p>\n\n\n\n Pinterest is the perfect platform to foster inspiration. Boasting over 320 million active users, with 67 million of them from India, the platform is often not looked into by marketers. While on the surface Pinterest may not seem right for every industry or brand, but if you have a product that would be relevant to its users, then they are ripe for the picking.<\/p>\n\n\n\n![\"Social](\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/07\/social-commerce-1024x374.jpg\")
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