{"id":456,"date":"2020-07-07T20:46:30","date_gmt":"2020-07-07T15:16:30","guid":{"rendered":"https:\/\/clevertize.com\/blog\/?p=456"},"modified":"2025-11-25T11:56:01","modified_gmt":"2025-11-25T06:26:01","slug":"5-design-tricks-for-advertising-based-on-psychology","status":"publish","type":"post","link":"https:\/\/clevertize.com\/blog\/5-design-tricks-for-advertising-based-on-psychology\/","title":{"rendered":"5 Design Tricks for advertising based on Psychology"},"content":{"rendered":"\n

\u201cPsychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behaviour to make certain purchase decisions.\u201d<\/em> – Leah Dekrey<\/a>, Coschedule.<\/p>\n\n\n\n

Place the images\/graphics on the left and text on the right.<\/strong><\/h4>\n\n\n\n

Our brain is divided into two hemispheres. The information on the left side is processed by the right hemisphere & the information on the right side is processed by the left hemisphere.<\/p>\n\n\n\n

\"Design<\/figure><\/div>\n\n\n\n

Place products in a way that makes mental interaction possible<\/strong>. <\/h4>\n\n\n\n

People are more likely to engage with an advertisement\/product if the objects are placed the way it ideally would when a person interacts with them.<\/p>\n\n\n\n

\"\"<\/figure><\/div>
\"\"<\/figure><\/div><\/div><\/div><\/div>\n\n\n\n

Use rhymes for Call to Action.<\/strong><\/h4>\n\n\n\n

Reason Effect (also called the Eaton-Rosen Effect) is the phenomenon that occurs when a person believes that a saying is more catchy when it rhymes while conversing.  <\/p>\n\n\n\n

\u201cWhat sobriety conceals, alcohol reveals.\u201d is judged as more accurate than, \u201cWhat sobriety hides, alcohol reveals,\u201d or \u201cWhat sobriety conceals, alcohol shows,\u201d even though they all have the same meaning.<\/p>\n\n\n\n

Use Thin-Serif Font to Convey Beauty.<\/strong><\/h4>\n\n\n\n

Our brain automatically associates tall & thin characteristics to beauty. Hence, if you want to make your font seem beautiful and processed easily, use light typefaces.<\/p>\n\n\n\n

\"Design<\/figure><\/div>\n\n\n\n

Use slanted fonts to convey speed<\/strong><\/h4>\n\n\n\n

Objects in speed appear slanted to the brain. That is why slanted\/Italic fonts give the same feeling. They can be used to bring out a sense of urgency too.<\/p>\n\n\n\n

\"Design<\/figure><\/div>\n\n\n\n

These tricks are just the tip of the iceberg to get started on how psychology plays a role in design. To learn more about effective ways to reach your audience, come work with us at Clevertize!<\/p>\n\n\n\n

Clevertize is one of the Top Creative Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few. <\/p>\n\n\n\n

Clevertize is an Award Winning Agency, known to marry marketing with technology.<\/p>\n\n\n\n

Some of the services that Clevertize provides are:<\/p>\n\n\n\n

Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI\/UX & Website design, Video creation, Media planning & buying, Chatbot & more.<\/p>\n\n\n\n

If Return on Investment is critical for you, talk to Clevertize<\/a>! <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cPsychology explores human nature, the psyche, and why … <\/p>\n","protected":false},"author":33,"featured_media":467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designing"],"acf":[],"yoast_head":"\n5 Design Tricks for advertising based on Psychology<\/title>\n<meta name=\"description\" content=\"Companies employ these 5 Design tricks for advertising as they can impact the audience on the psyhological level which imprints the communication made...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clevertize.com\/blog\/5-design-tricks-for-advertising-based-on-psychology\/\" 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