{"id":179,"date":"2020-06-01T03:08:37","date_gmt":"2020-05-31T21:38:37","guid":{"rendered":"https:\/\/clevertize.com\/blog\/?p=179"},"modified":"2025-11-25T11:55:57","modified_gmt":"2025-11-25T06:25:57","slug":"3-tricks-to-beat-social-platform-algorithms","status":"publish","type":"post","link":"https:\/\/clevertize.com\/blog\/3-tricks-to-beat-social-platform-algorithms\/","title":{"rendered":"3 Tricks to beat Social Platform Algorithms"},"content":{"rendered":"\n

A change in the decade, calls for a change in algorithms and Social Media usage<\/p>\n\n\n\n

How is it that users & brands are adapting to these changes?<\/p>\n\n\n

[forminator_poll id=”181″]<\/p>\n\n\n\n

According to Similarweb<\/a>, as on May 23rd, 2020, the top 3 most popular social media apps in India are<\/p>\n\n\n\n

  1. Facebook<\/li>
  2. Tiktok<\/li>
  3. Instagram<\/li><\/ol>\n\n\n\n

    And with a user spending over about 3 hours every day on social media, it looks like these platforms are here to stay.<\/p>\n\n\n\n

    For this blog, let us begin by discussing, Platform #1 – Facebook<\/strong><\/p>\n\n\n\n

    How does Facebook work?<\/h4>\n\n\n\n

    If you\u2019ve watched The Social Network (also available on Netflix), you would have a rough (though dramatic) idea of how Facebook came into existence.<\/p>\n\n\n\n

    But, have you ever wondered, how does Facebook make money?<\/p>\n\n\n\n

    Well!<\/p>\n\n\n\n

    Facebook earns 85% of its revenue through ADVERTISING.<\/p>\n\n\n\n

    And to ensure brands keep advertising with them, Facebook has in place a very tricky algorithm.<\/p>\n\n\n\n

    Facebook\u2019s new 2020 algorithm does not believe in chronology.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Rather than chronologically, posts and ads are presented based on what Facebook sees as relevant to the user.<\/p>\n\n\n\n

    This means that Facebook will only show your content to (more than 2%) of your target audience provided they are engaging with it. <\/p>\n\n\n\n

    How then, do you ensure that your content reaches the maximum amount of people?<\/p>\n\n\n\n

    Here are 3 tried & tested ways to beat the Facebook algorithm & let me tell you, they work!<\/p>\n\n\n\n

    1. EPHEMERAL CONTENT<\/strong><\/h4>\n\n\n\n

    In simple terms, use stories<\/em>!<\/p>\n\n\n\n

    The algorithm does not account for stories and owing to their placement on the top of the mobile view, it\u2019s the first thing that users consume.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Also, with features like Polls, Questions, Events, Tags, GIFs, Music, Link to website, Shopping, we see a massive value-add to the content going out!<\/p>\n\n\n\n

    2. TIMED TO PERFECTION<\/strong><\/h4>\n\n\n\n

    To ensure maximum users are engaging with your content, make sure you take your post live when the maximum audience is online & ready to engage with you.<\/p>\n\n\n\n

    You can find the details of these on the Facebook insights tab.<\/p>\n\n\n\n

    While content is king, this will help get more traction on your content and help push it out to others.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    3. CONVERSATION BAIT<\/strong><\/h4>\n\n\n\n

    What is conversation bait?<\/strong><\/p>\n\n\n\n

    To put it simply, it is to get users commenting on your content and up the chances of beating the dreaded Facebook algorithm.<\/p>\n\n\n\n

    How do you do that?<\/p>\n\n\n\n

    Talk to Clevertize<\/a>!<\/p>\n\n\n\n

    Clevertize is one of the Top Integrated Marketing Communication Agencies in India. It has worked with many national & international clients like eBay, Nando’s, David Lloyd UK, METRO Cash & Carry, Sobha Ltd., TATA Motors, Barbeque Nation to name a few.\u00a0<\/p>\n\n\n\n

    Clevertize is an Award Winning Agency, known to marry marketing with technology.<\/p>\n\n\n\n

    Some of the services that Clevertize provides are:<\/p>\n\n\n\n

    Creative Services, Performance & Digital Media Marketing, Visual Identity & Branding, Campaign Management & Analysis, UI\/UX & Website design, Video creation, Media planning & buying, Chatbot & more.<\/p>\n\n\n\n

    If Return on Investment is critical for you, talk to Clevertize<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

    A change in the decade, calls for a … <\/p>\n","protected":false},"author":7,"featured_media":187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[33,34,20,32],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-algorithms","tag-business","tag-social-media","tag-social-media-platforms"],"acf":[],"yoast_head":"\n3 Tricks to beat Social Platform Algorithms<\/title>\n<meta name=\"description\" content=\"Here are some of the 3 popular tricks to beat Social Platform algorithms to increase you reach and post engagement. 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