{"id":1279,"date":"2024-06-19T12:56:28","date_gmt":"2024-06-19T07:26:28","guid":{"rendered":"https:\/\/clevertize.com\/blog\/?p=1279"},"modified":"2025-11-25T11:56:32","modified_gmt":"2025-11-25T06:26:32","slug":"breaking-away-from-the-social-media-clutter","status":"publish","type":"post","link":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/","title":{"rendered":"Breaking Away From the Social Media Clutter"},"content":{"rendered":"\n

Is Social Media getting too cluttered and toxic?
Most would agree to this and Snapchat has been a step ahead in recognising this and offers an alternative. <\/p>\n\n\n\n

Aspiring creators, influencers and Brands, take note: The way people use social media is changing.<\/p>\n\n\n\n

Snapchat has repositioned itself again in its new  campaign as an antidote to the cluttered space, negativity and inauthenticity that plagues many social media platforms today. Snapchat argues that Facebook, Instagram, and X prioritize likes, comments, and follower counts over real connections.
Check out the campaign video here! https:\/\/www.youtube.com\/watch?v=5Bqqhr_2avc

<\/a><\/p>\n\n\n\n

This inauthentic, performative culture can be isolating and damaging, especially for young people. Snapchat, however, was designed with a different purpose. From the beginning, Snapchat focused on ephemeral messaging and private communication between close friends.<\/p>\n\n\n\n

Snapchat’s strategy seems to be resonating with its target audience. Young users, in particular, are tired of the negativity and pressure to conform on other social media platforms.<\/p>\n\n\n\n

Whether this translates to a large-scale shift in social media usage remains to be seen. <\/p>\n\n\n\n

Some Indian brands that have started using Snapchat are:<\/p>\n\n\n\n

AJIO: <\/strong>https:\/\/forbusiness.snapchat.com\/inspiration\/ajio-success-story<\/a><\/p>\n\n\n\n

Spotify: <\/strong>https:\/\/forbusiness.snapchat.com\/inspiration\/spotify-ar-lens-music-playlists-brand-lift<\/a><\/p>\n\n\n\n

ITC Yipee: https:\/\/forbusiness.snapchat.com\/inspiration\/itc-yippee-noodles-saw-a-95-increase-in-brand-association-on-snapchat<\/a><\/p>\n\n\n\n

If you need help to navigate the changing social media landscape,  let\u2019s talk!<\/p>\n","protected":false},"excerpt":{"rendered":"

Is Social Media getting too cluttered and toxic?Most … <\/p>\n","protected":false},"author":33,"featured_media":1291,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[117,52,31],"tags":[57,36,40,37,123,20,32],"class_list":["post-1279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","category-social-media","tag-advertising","tag-branding","tag-instagram","tag-marketing","tag-snapchat","tag-social-media","tag-social-media-platforms"],"acf":[],"yoast_head":"\nBreaking Away From the Social Media Clutter<\/title>\n<meta name=\"description\" content=\"Explore how Snapchat's unique approach offers an antidote to the clutter and negativity prevalent on other social media platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breaking Away From the Social Media Clutter\" \/>\n<meta property=\"og:description\" content=\"Explore how Snapchat's unique approach offers an antidote to the clutter and negativity prevalent on other social media platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/\" \/>\n<meta property=\"og:site_name\" content=\"Clevertize\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clevertize\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-19T07:26:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T06:26:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Clevertize content team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@clevertize\" \/>\n<meta name=\"twitter:site\" content=\"@clevertize\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clevertize content team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/\"},\"author\":{\"name\":\"Clevertize content team\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41\"},\"headline\":\"Breaking Away From the Social Media Clutter\",\"datePublished\":\"2024-06-19T07:26:28+00:00\",\"dateModified\":\"2025-11-25T06:26:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/\"},\"wordCount\":233,\"publisher\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png\",\"keywords\":[\"Advertising\",\"branding\",\"Instagram\",\"Marketing\",\"snapchat\",\"Social Media\",\"social media platforms\"],\"articleSection\":[\"Advertising\",\"Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/\",\"url\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/\",\"name\":\"Breaking Away From the Social Media Clutter\",\"isPartOf\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png\",\"datePublished\":\"2024-06-19T07:26:28+00:00\",\"dateModified\":\"2025-11-25T06:26:32+00:00\",\"description\":\"Explore how Snapchat's unique approach offers an antidote to the clutter and negativity prevalent on other social media platforms.\",\"breadcrumb\":{\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage\",\"url\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png\",\"contentUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png\",\"width\":1400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clevertize.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breaking Away From the Social Media Clutter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clevertize.com\/blog\/#website\",\"url\":\"https:\/\/clevertize.com\/blog\/\",\"name\":\"Clevertize\",\"description\":\"Media Marketing Blogs\",\"publisher\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clevertize.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/clevertize.com\/blog\/#organization\",\"name\":\"Clevertize\",\"url\":\"https:\/\/clevertize.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png\",\"contentUrl\":\"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png\",\"width\":169,\"height\":55,\"caption\":\"Clevertize\"},\"image\":{\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/clevertize\/\",\"https:\/\/x.com\/clevertize\",\"https:\/\/www.linkedin.com\/company\/clevertize\",\"https:\/\/www.instagram.com\/clevertize\/\",\"https:\/\/www.youtube.com\/channel\/UCFl8qlXDl6j9nWybxeL4mLw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41\",\"name\":\"Clevertize content team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clevertize.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g\",\"caption\":\"Clevertize content team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Breaking Away From the Social Media Clutter","description":"Explore how Snapchat's unique approach offers an antidote to the clutter and negativity prevalent on other social media platforms.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/","og_locale":"en_US","og_type":"article","og_title":"Breaking Away From the Social Media Clutter","og_description":"Explore how Snapchat's unique approach offers an antidote to the clutter and negativity prevalent on other social media platforms.","og_url":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/","og_site_name":"Clevertize","article_publisher":"https:\/\/www.facebook.com\/clevertize\/","article_published_time":"2024-06-19T07:26:28+00:00","article_modified_time":"2025-11-25T06:26:32+00:00","og_image":[{"width":1400,"height":500,"url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png","type":"image\/png"}],"author":"Clevertize content team","twitter_card":"summary_large_image","twitter_creator":"@clevertize","twitter_site":"@clevertize","twitter_misc":{"Written by":"Clevertize content team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#article","isPartOf":{"@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/"},"author":{"name":"Clevertize content team","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41"},"headline":"Breaking Away From the Social Media Clutter","datePublished":"2024-06-19T07:26:28+00:00","dateModified":"2025-11-25T06:26:32+00:00","mainEntityOfPage":{"@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/"},"wordCount":233,"publisher":{"@id":"https:\/\/clevertize.com\/blog\/#organization"},"image":{"@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage"},"thumbnailUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png","keywords":["Advertising","branding","Instagram","Marketing","snapchat","Social Media","social media platforms"],"articleSection":["Advertising","Marketing","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/","url":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/","name":"Breaking Away From the Social Media Clutter","isPartOf":{"@id":"https:\/\/clevertize.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage"},"image":{"@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage"},"thumbnailUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png","datePublished":"2024-06-19T07:26:28+00:00","dateModified":"2025-11-25T06:26:32+00:00","description":"Explore how Snapchat's unique approach offers an antidote to the clutter and negativity prevalent on other social media platforms.","breadcrumb":{"@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#primaryimage","url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png","contentUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png","width":1400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/clevertize.com\/blog\/breaking-away-from-the-social-media-clutter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clevertize.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Breaking Away From the Social Media Clutter"}]},{"@type":"WebSite","@id":"https:\/\/clevertize.com\/blog\/#website","url":"https:\/\/clevertize.com\/blog\/","name":"Clevertize","description":"Media Marketing Blogs","publisher":{"@id":"https:\/\/clevertize.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clevertize.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/clevertize.com\/blog\/#organization","name":"Clevertize","url":"https:\/\/clevertize.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png","contentUrl":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2020\/05\/cropped-logo.png","width":169,"height":55,"caption":"Clevertize"},"image":{"@id":"https:\/\/clevertize.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clevertize\/","https:\/\/x.com\/clevertize","https:\/\/www.linkedin.com\/company\/clevertize","https:\/\/www.instagram.com\/clevertize\/","https:\/\/www.youtube.com\/channel\/UCFl8qlXDl6j9nWybxeL4mLw"]},{"@type":"Person","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/person\/f5db85b90272e0a4673d2ebf10a56f41","name":"Clevertize content team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clevertize.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d85a4a4042851d5ca047a7cd4c1c1d0cf47ea036dec492c1ec046c0cdad5260a?s=96&d=mm&r=g","caption":"Clevertize content team"}}]}},"jetpack_featured_media_url":"https:\/\/clevertize.com\/blog\/wp-content\/uploads\/2024\/06\/social-media-clutter-banner.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts\/1279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/comments?post=1279"}],"version-history":[{"count":4,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts\/1279\/revisions"}],"predecessor-version":[{"id":1284,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/posts\/1279\/revisions\/1284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/media\/1291"}],"wp:attachment":[{"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/media?parent=1279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/categories?post=1279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clevertize.com\/blog\/wp-json\/wp\/v2\/tags?post=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}